Net Positive was founded with a bold purpose: to revolutionise the intimate apparel industry by championing a holistic approach to wellness, self-care, and sustainability.

The client envisioned a brand that embodies wellness, self-care, and sustainability, inspiring me to create a vision steeped in tranquility, minimalism, and refined elegance. I selected a sophisticated serif font to convey a sense of grace and paired it with a warm colour palette to evoke a soothing atmosphere. This approach not only reflects the brand's core values but also invites consumers into a serene and stylish experience.