For the creatives wearing every hat, The PlayBook is your space to feel supported & seen whilst building something magical.
When I started my business, I was juggling a million tabs, trying to figure out social media, branding, pricing, and how to actually run things behind the scenes, all on my own. I spent years piecing together advice from random places, wasting time (and money) on things that didn’t truly move me forward.
I created The PlayBook so you don’t have to do it alone. Think of me as your big sister for all things creative and strategic, a space where brand designers and social media managers feel supported, heard, and reminded there’s more to business than just staying afloat. I’ve got you.
Paige x
You’re juggling clients, admin, and your own socials, not because you’re lazy, but because doing it all alone, without a roadmap, is exhausting.
You’re overwhelmed trying to build a premium brand that attracts premium clients, feeling lost when it comes to choosing colours, fonts, and visuals that actually work.
You’re constantly second-guessing your social media strategy and throwing content out there that doesn’t even sound like you.
Here's the problem...
But right now, you might be feeling stuck, unsure where to start, and stretched too thin trying to do it all.
Build a Premium Creative Business,
Without the Overwhelm
What if instead of feeling overwhelmed and lost, you could…
Because honestly? You deserve for this to feel easier.
Protect your energy and creativity by taking care of you, not just your clients.
Have simple systems that make running your creative business easier, not heavier.
Create branding and content you’re proud of, without doubting every design choice or direction.
Know exactly how to show up confidently as a designer or social media manager, with a clear plan that removes the guesswork.
What’s Inside The PlayBook...
I’ll teach you everything I’ve learned about building a sustainable business online, no fluff, just honest, actionable advice on content, strategy, copywriting, and what actually works for you on social media.
This section is for social media managers, brand designers, and creatives who want to master the fundamentals without the overwhelm.
New bite-sized modules drop monthly on analytics, content planning, and strategy, alongside monthly content calendars, trend updates, and guest expert sessions sharing real-world social media insights.
Social Media
This is where I teach you to truly understand branding, not just how it looks, but how it works.
You’ll learn through bite-sized modules covering everything from colour theory and typography to using your branding strategically in your marketing to attract the right people.
Expect monthly logo tutorials (hello, Adobe), guest expert sessions, mood board and strategy templates, plus a vault of aesthetic stock imagery to help bring your brand to life.
It’s about getting the basics right so you can stop second-guessing and start showing up with confidence.
Branding
This is for when you’re done feeling overwhelmed behind the scenes.
It’s time to run your business with clarity and confidence, not chaos. I’ll guide you through bite-sized video modules on structuring your services, pricing with purpose, and creating smooth, professional systems that clients actually respect.
You’ll also get monthly Q&A sessions, downloadable templates for contracts, proposals, and onboarding, plus access to our private Community Corner where we work through the hard stuff together.
You’re not just managing a business, you’re building one.
Business
This one’s close to my heart. I didn’t truly show up in business until I started prioritising myself first.
Inside this pillar, you’ll find bite-sized guest expert sessions focused on confidence, clarity, boundaries, and burnout, the mindset shifts we all need to stop holding ourselves back.
You’ll also get movement sessions designed to reset your body and mind, because taking care of yourself is how you show up as your best self in business too.
Mindset & Movement
Everything Under One Roof
No more piecing together random advice. The PlayBook is your single place for trainings, templates, creative inspiration, and mindset support.
Designed foR creatives
For creatives, designers & Social media managers, real guidance for your kind of business, from someone who gets it.
Expert Insights From Industry leaders
Get exclusive lessons from guest experts worldwide!
My favourite experts will be sharing their own insights and learnings.
EXPECT SOMETHING NEW EVERY SINGLE WEEK
TPM drops new modules, templates, and resources all the time, so you’re always ahead of what’s working right now.
You won't find features like these just anywhere...
The PlayBook Membership isn’t just another resource, it’s where you'll want to be daily.
COUNT ME IN!
Fresh content ideas every month so you never run out of things to post or talk about on socials.
monthly content ideas
Editable templates for social media, branding, and business tasks - saving you time and keeping your work professional and on brand.
templates
Aesthetic, on-brand images you can use for your social feeds, websites, and graphics for that premium look and feel.
aesthetic stock images
Did somebody say "bonuses?"
oooo la la
Don't miss this one!
I NEED THIS!
A beginner-friendly guide to building ads that feel polished and purposeful, without relying on big spends or complexity. Gabriella is a luxury ad expert who has worked with the likes of Hermès and Galeries Lafayette. This lesson will show you how to build ad campaigns that feel luxury.
12pm CEST
Jan 23
Building Ad Campaigns That Feel Luxury
THIS MONTH:
A beginner friendly guide to building ads by @bygabriellalucano
Gabriella
by @thesocialpaige
Learn how to design iOS style carousels in Canva that keep people scrolling and engaging. This will be our 9th tutorial inside The PlayBook so far.
IOS Style Carousels
by @belle__vita
A science-backed session by Annabella, a clinical naturopath (BHSc), exploring how your hormones and stress response directly impact your energy, focus and business performance.
mindset
by @thesocialpaige
In this lesson, you’ll learn how to build clear and consistent brand guidelines presentation that bring structure to your visuals, tone, and overall identity.
Creating Brand Guidelines
Our January Experts...
The Hormonal Advantage
Branding
tutorial
Join The PlayBook Community and Get All of This…
Private Community Corner
Connect with other driven entrepreneurs, share ideas, get feedback, and grow alongside people who just “get it.” The best part? You’re never doing business alone. (Priceless!)
Aesthetic Stock Images Vault
Instantly elevate your brand visuals with beautiful, curated stock images that drop each month. (Value €300+)
Mindset & Movement Classes
Keep your mind sharp and body moving with Pilates flows, meditations, and mindset shifts designed to prevent burnout. (Priceless!)
Monthly Content Calendars & Logo Tutorials
Stay ahead of trends and plan your marketing with done-for-you content ideas and key dates released each month. PLUS monthly drops of logo tutorials teaching you tools like Adobe. (Value €400)
Exclusive Templates & Resources
Save hours with ready-to-use templates, planning sheets, and guides you can plug straight into your business. (Value €500+)
Guest Expert Sessions
Learn from incredible guest experts sharing actionable tips on everything from copywriting to design, sales, mindset, and more. Fresh perspectives, always. (Value €2000+)
Designer Briefs
Monthly Designer Briefs will be available to you so you can practice your skills and build your portfolio without even having clients. (Priceless!)
Bite-Sized Training Library
Access easy-to-digest video lessons every week on social media, branding, business systems, and mindset & movement. Learn at your own pace, without the overwhelm. (Value €2500+)
You prefer sticking to one skill area and don’t want an “all-in-one” space.
You’re not open to investing a little time each week into learning and implementing.
You’re looking for overnight success or viral hacks only.
You’re not interested in showing up online or building a visible brand.
This membership is NOT for you if:
You’re ready for inspiration that fuels both your business and your mindset, with a dash of creativity thrown in.
You love learning from industry experts who actually do the work (and keep it real).
You’re craving practical, no-fluff training on social media, branding, and business strategy, all in one place.
You want to build a premium creative business that feels sustainable and exciting, not just chase quick wins.
This membership IS for you if:
You might be wondering if you're in the right place..
No contracts. No awkward goodbyes. Just pure freedom to grow on your terms.
Running a business comes with enough pressure, your membership shouldn’t add more.
Inside The PlayBook, you’re free to explore, learn, and test things out without feeling tied down. Stay for as long as you’re loving it. Need to hit pause? No problem.
I'm all about freedom and flexibility, because your business (and your budget) deserves it.
No Commitment, Cancel Anytime
Join now. cancel anytime.
rejoin when you realise you can't live without me.
RACHELN_NN
"I literally can't begin to tell you HOW GOOD this membership is. Literally speechless..
I never bought something so quickly."
theesotericherbalist
"You are the best!!! Yes, this is way more accessible for those that want to learn but also build sustainably."
Nouvabeauty
"This is exactly what I needed! A space where I wouldn't feel alone and overwhelmed... A community."
Some of your beautiful messages...
LETTERS FROM OUR MEMBERS
Totally fair. That’s why The PlayBook is only €55/month, cancel anytime, with no hidden fees. I’ve kept it accessible so you can start growing sustainably without stressing your bank account.
“It sounds amazing… but I’m not sure I can commit it right now.”
That’s exactly who The PlayBook is for! No gatekeeping, no jargon. I break everything down simply so you can build solid foundations, whether you’re brand new or levelling up.
Remember, I have a simple brain!
“What if I’m just starting out and feel clueless?”
One smart tweak from inside The PlayBook could easily pay for your membership, whether that’s raising your prices, landing better clients, or saving hours of trial and error. Try 1 month, you can always cancel at anytime.
“Is it really worth the investment?”
A few common questions we get from entrepreneurs looking to join...
Do I need to be an established business owner to join?
Not at all! Overtime the platform will be filled with different experts from around the globe, all at different levels in their business with different insights/learnings. This is what makes it so exciting because whether you're starting out or 5 years in, it's really just helping you build that sustainable business thats around for many years to come.
How much time will this take each week?
I know life is busy! The PlayBook is designed for you to dip in and out when you’ve got time. Even just an hour a week can make a real difference and keep you moving forward. But ultimately, it's up to you. I'll do everything I can to motivate you and remind you of new lessons dropping so you can keep growing personally and in business.
What kind of support will I get if I join?
You'll also get access to our community corner which is a group chat with all the amazing PlayBook Members, a place where people get your struggles and are there to support you alongside me. Don't worry, I'm also in there answering all your questions!
Will this help if I’m not a social media manager or designer?
Absolutely! The PlayBook Membership is mostly geared towards Social Media Managers & Brand Designers but if you're an entrepreneur who wants to market themselves, build a solid brand, and grow sustainably, it can also work for you.
The Social Media PlayBook & Branding PlayBook is suited to any business owner who wants to learn the fundamentals of each area. The Business PlayBook is suited to Social Media Managers & Brand Designers only. And don't forget, the Mindset & Movement pillar will also help you show up better in business!
