Avoiding Burnout While Building Your Brand

social playbook

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socially bri media

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Let’s be real.. building a platform can feel like a full-time job on its own, but it doesn’t have to drain you. In this session, @sociallyybri (aka Brianna, founder of Socially Bri Media) shares the systems, mindset shifts, and evergreen strategies that help you grow without the burnout. From her early days juggling salon shifts and college classes to now being a fully booked strategist, Bri’s proof that you don’t need a huge team or endless tools to make things work!
Think of this as a mix of smart strategy and big-sister advice - all about showing up online in a way that feels sustainable, balanced, and actually fun!

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Avoiding Burnout While Building Your Brand

Don’t just watch, put this into practice:

  1. Audit your workflow → Write down the 3 tasks that drain you the most when it comes to socials. Could they be simplified, automated, or done less often?
  2. Evergreen brainstorm → List 5 pieces of content you could reuse or repurpose again and again (think FAQs, client wins, or tips you always give).
  3. Create your “bare minimum” plan → Decide what consistency looks like for you. (Ex: 3 posts a week instead of 7. Stories twice a week instead of daily.)
  4. Check your mindset → Journal on this: What would showing up online look like if it felt light, simple, and sustainable?

Small shifts → big results. Pick one thing from above and action it this week.

Take Action: Build Without Burnout

The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.