This one is for my fellow SMMs and brand designers. The Business PlayBook is here to help you build a business that gives you freedom, not burnout. After 3+ years of The Social Paige, moving out of my home country, and growing a multiple six-figure business with a small team, I’ve learned it’s not about chasing hustle, it’s about building something sustainable that supports your lifestyle and doesn't trade time for money.
Inside, you’ll learn how to streamline your systems, protect your time, and create real freedom through your business.
Welcome to The Business PlayBook
paige's playbook
Build a solid foundation for your business by clearly defining your services and products. Learn how to craft signature offers that showcase your unique value and develop pricing strategies that reflect your worth while attracting your ideal clients.
MODULE 1: Structuring Your Services & Offers
Create a smooth and professional client journey from start to finish. Learn how to automate key touchpoints like emails, contracts, and payments, and use effective welcome and feedback templates to build trust and encourage lasting relationships.
MODULE 2: Onboarding & Offboarding Clients
In this module, we’ll break down how to set personal and professional boundaries, master client communication, and handle tricky situations with confidence so you can protect your time, energy, and creativity.
MODULE 3: Boundaries & Client Communication
Master authentic selling by understanding sales psychology and structuring discovery calls that feel natural. Build confidence in selling while maintaining genuine connections with your ideal clients.
MODULE 4: Selling Without Feeling Salesy
more modules in the works...
Streamline your business with the right tools and systems. Learn how to effectively use scheduling, project management, and payment platforms, build your online presence with websites or Stanstore, and master CEO time-blocking to focus on growth.
module 5: Tools & Systems to Scale
Grow your business sustainably by building a reliable support system. Learn how to hire effectively, delegate strategically without feeling overwhelmed, and create clear SOPs to keep your operations running smoothly.
module 6: Building a Support System
Learn how and where to actually find your next clients, without being something your not. We’ll break down both organic and strategic ways to attract aligned clients, from social media to referrals to platforms you may not have considered.
module 7: How and where to find clients
This lesson covers what to ask, how to lead with clarity (not pressure), and how to qualify potential clients to ensure the fit is right. You'll walk away with a framework to guide the conversation and feel more in control of the call, no awkward silences, no overexplaining.
module 8: Nailing discovery calls
We will cover how to create content that sounds like you, builds real connection, and positions you as the go-to expert, without feeling salesy. You'll learn what to post, how to sell naturally, and how to show up with confidence and clarity. I am a huge lover of building an authentic brand and I'll help you do the same.
module 9: Your content strategy
