Learn how to sell with ease, confidence, and authenticity. In this module, we’ll walk through how to structure discovery calls that feel more like conversations and less like pressure. You’ll explore the psychology behind what makes people buy, learn different buyer archetypes, and how to sell in a way that feels natural to you. It’s selling - but softer, smarter, and totally aligned with your personality.
Module 4 PDF Guide
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MODULE 4: Selling Without Feeling Salesy
Brand Designer
Discovery Call Checklist
SMM Discovery Call Checklist
Take 10–15 minutes to answer these prompts in your notes or a journal:
- Identify your top two buyer archetypes. Look at past or current clients, are they Thinkers, Feelers, Action-Takers, or Observers? Write down what patterns you see.
- Spot what made them say yes. Was it your process, your tone, your stories, your visuals, or your proof? Note what truly connected with each type.
- Match your content to your buyers. Write one content idea for each of your top archetypes. (e.g. Thinker → process breakdown post; Feeler → emotional client story.)
- Create one soft-selling action for the week. Choose something that speaks to both archetypes, maybe a story, a client result, or a friendly call-to-action, and schedule it.
YOUR PLAYBOOK PRACTICE
