I created this PlayBook to help business owners like you build a brand that looks premium and feels personal. With designing for brands seen in Vogue and Paris Fashion Week, I’ve learnt what makes a brand premium but authentic to build that connection.
Inside The Branding PlayBook, you’ll find clear lessons on visuals, voice, and creating a brand experience people remember. Let’s build something beautiful, and totally you.
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Welcome to The Branding PlayBook!
paige's playbook
Learn the essentials of branding with this module. Discover the difference between branding and marketing, explore personal vs. business branding, and learn how to create an emotional connection that keeps your audience coming back.
MODULE 1: what is a brand?
Lay the groundwork for a standout brand with this module. Define your purpose, values, and audience, shape a memorable brand personality, and learn how to position yourself confidently in a crowded market.
MODULE 2: Brand Foundations
Unlock the power of colour with this module. Explore how colour shapes perception, learn to create intentional palettes that reflect your brand, and discover tools to build cohesive, impactful colour schemes.
MODULE 3: Colour Psychology & Theory
Coming very soon..
Learn how to elevate a brand’s look with this module. Learn how to combine fonts effectively, understand the roles of display and body fonts, and get clear on the essentials of font licensing to keep your branding professional and legal.
MODULE 4: Font Pairing & Licensing
Coming very soon..
more MODULES IN THE WORKS...
New to Adobe? No stress. This module gives you a simple, beginner-friendly intro to the core Adobe tools you'll actually use to create clean, premium branding. Whether you're a business owner wanting more creative control or just curious about design, this is your no-fluff guide to getting started with confidence.
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module 5: Adobe Basics 101
Learn how to design impactful logos that define a brand’s identity. Explore different logo types and a professional design process, then master applying your logo consistently across all brand touchpoints to build recognition and trust.
module 6: Logo Creation & Application
In this lesson, you’ll learn how to build clear and consistent brand guidelines that bring structure to your visuals, tone, and overall identity. You’ll also explore how to use mockups to showcase your brand in action.
module 7: Brand Guidelines & Mockups
In this lesson, you’ll learn the difference between PNG, JPG, SVG, EPS, and PDF — and when to use each one. Not sure what file to print vs what file to use on websites? This will help you.
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module 8: Understanding different file types
In this lesson, you’ll learn how to turn your branding into a feeling, not just a visual. I'll break down how to create an emotional connection through your colours, fonts, tone of voice, and visuals, and storytelling, so your brand becomes instantly recognisable and deeply felt by your audience.
module 9: Creating a "feeling"
