Colour isn’t just pretty, it’s psychology dressed up in a palette.
In this module, we’ll dive into how different shades shape the way people feel about your brand - from premium and polished, to playful, calming, or bold. I’ll show you how to build an intentional palette (think primaries, accents, neutrals, and all the in-betweens) so everything feels cohesive without being boring. We’ll also look at how brands are getting more creative with colour these days and explore my go-to tools for building and testing palettes, so you can confidently use yours across socials, your website, and even print.
Colour Guide Template
Module 3 PDF Guide
Downloads
MODULE 3: Colour Psychology & Theory
Take 10–15 minutes to answer these prompts in your notes or a journal:
1. If my brand was a feeling, what would it be? (Calm, bold, playful, premium, organic, etc.)
2. What 3 words describe the vibe I want to give my audience?
3. What emotions do I want my audience to feel when they see my content?
4. Which brand personality type fits me best? (Luxury, Minimalist & Modern, Health & Wellness, Fun & Playful)
5. Looking at my answers above, which 5 colours (primary, secondary, accent, neutral, darker/lighter tone) could express that best?
1. If my brand was a feeling, what would it be? (Calm, bold, playful, premium, organic, etc.)
2. What 3 words describe the vibe I want to give my audience?
3. What emotions do I want my audience to feel when they see my content?
4. Which brand personality type fits me best? (Luxury, Minimalist & Modern, Health & Wellness, Fun & Playful)
5. Looking at my answers above, which 5 colours (primary, secondary, accent, neutral, darker/lighter tone) could express that best?
YOUR PLAYBOOK PRACTICE
