guest experts

the social playbook

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GUEST EXPERTS

THE SOCIAL MEDIA PLAYBOOK

Lessons from guest experts

@hazelcathrin breaks down the full content creation process, from idea to upload. You’ll learn how to build content pillars that make sense for your brand, generate fresh ideas without overwhelm, batch create like a pro, and stay organised along the way.

content creation 101

LESSON 1

@sociallyybri shows how to grow a platform sustainably, without sacrificing your sanity. Showing the systems and mindset shifts that keep things running smoothly behind the scenes, and why evergreen content is your best friend when it comes to showing up consistently without the constant pressure to post.

Avoiding Burnout While Building Your Brand

LESSON 2

@rufflesandrenos teaches you how to turn your everyday life into a powerful personal brand. Learn how to show up authentically, build trust through relatability, and use her Story, Style & Soul framework to create content that feels natural, memorable, and uniquely you.

Turn a Normal Life into a Personal Brand

LESSON 3

A beginner-friendly guide to building ads that feel polished and purposeful, without relying on big spends or complexity. @bygabriellalucano is a luxury ad expert who has worked with the likes of Hermès and Galeries Lafayette. This lesson will show you how to build ad campaigns that feel luxury.

Building ad campaigns that feel luxury

LESSON 4

More lessons coming soon...

Place an excerpt of what this lesson is about or what they will learn here. Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular.

Lesson 6: Lesson Headline here

LESSON 6

Place an excerpt of what this lesson is about or what they will learn here. Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular.

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BONUS

The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.