guest experts

the social playbook

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GUEST EXPERTS

THE SOCIAL MEDIA PLAYBOOK

Lessons from guest experts

@hazelcathrin breaks down the full content creation process, from idea to upload. You’ll learn how to build content pillars that make sense for your brand, generate fresh ideas without overwhelm, batch create like a pro, and stay organised along the way.

content creation 101

LESSON 1

@just.nicole._ walks you through creating a fun “add-to-cart” basket animation in Canva, perfect for spicing up your Instagram stories or reels with an interactive, shop-ready vibe!

Tutorial: canva basket animation

LESSON 2

@sociallyybri shows how to grow a platform sustainably, without sacrificing your sanity. Showing the systems and mindset shifts that keep things running smoothly behind the scenes, and why evergreen content is your best friend when it comes to showing up consistently without the constant pressure to post.

Avoiding Burnout While Building Your Brand

LESSON 3

Learn how to level up your Reels with smooth, dynamic zoom effects in CapCut. Nicole walks you through her favourite keyframe techniques to make your videos feel more polished, engaging, and on-brand, even with the simplest clips.

Tutorial: capcut zoom effects

LESSON 4

Hazel teaches you how to turn your everyday life into a powerful personal brand. Learn how to show up authentically, build trust through relatability, and use her Story, Style & Soul framework to create content that feels natural, memorable, and uniquely you.

Turn a Normal Life into a Personal Brand

LESSON 5

More lessons coming soon...

Place an excerpt of what this lesson is about or what they will learn here. Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular.

Lesson 6: Lesson Headline here

LESSON 6

Place an excerpt of what this lesson is about or what they will learn here. Human-centered, mass incarceration B-corp; sustainable social enterprise; green space disrupt natural resources circular.

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BONUS

The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.