In this guest expert lesson, Sophie Milham shares the lessons she's learned working in social media and helping build modern brands like 'Odd Muse' grow from 90k followers to a Million in 2 years. Sophie breaks down what actually works on social media today, why storytelling often outperforms aesthetics, and how brands can create content that people genuinely connect with.
You'll learn why blindly following trends is becoming less effective, how personality has become a brand's biggest advantage, what drives engagement and virality today, and the key shifts every social media manager should be paying attention to. If you're looking to build a stronger brand presence online, this lesson will help you focus on what truly matters.
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Inside a Brand: What Actually Works on Social Media
Share a lesson, behind-the-scenes moment, challenge, or opinion that gives your audience a reason to connect with you beyond your product or service.
Ask yourself: Would someone care about this if my logo wasn't attached to it? If the answer is yes, you're on the right track.
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