I created this PlayBook to help business owners like you learn how to market authentically. With 9 years in marketing, my main focus has always been to stand out online through aesthetics, strategy, and being YOU . This space is all about real strategies, clear lessons, and making content feel easier so you can ditch feeling overwhelmed.
Take a look inside The Social PlayBook...
Welcome to The Social PlayBook!
A mini lesson on how I build an aesthetic feed in Canva, through cohesive design and not pattern. Plus learn how to edit images to align with your brand.
canva tutorial - aesthetic feed design
Learn how to create on-brand content faster using AI. Paige shows you how to use ChatGPT and Midjourney to generate ideas and visuals that support your brand without losing your creative edge.
tutorial - creating content using ai
In this lesson, you’ll explore the role of social media in 2025, what drives content performance, and how to navigate constantly evolving algorithms. You’ll also learn to align your content strategy to each funnel stage with purpose and clarity.
Module 1: Introduction to Social Media in 2025
In this lesson, you’ll get a clear overview of Instagram, TikTok, Pinterest, LinkedIn, Threads and more. Learn how to choose the best platforms for your goals, understand unique user behaviours, and build a tailored strategy that sets you up for success.
Module 2: Platform Strategy 101
In this lesson, you’ll discover how to define your core content pillars, create focused content buckets, learn how to find ideas, and build a sustainable monthly plan that keeps your social media consistent and purposeful.
MODULE 3: Content Pillars & Planning
This lesson guides you through creating high-impact short-form videos, with filming and editing tips and an easy walkthrough of CapCut or InShot to help your Reels and videos stand out.
MODULE 4: Reels & Video Strategy
Master the art of impactful copy with this module, covering scroll-stopping yet authentic or relatable hooks, storytelling techniques to build trust, and writing strategies that drive conversions with effective calls to action.
module 5: Copywriting & Storytelling
This module teaches you how to batch your content in a calm, repeatable way so you’re not creating from scratch every day. You’ll learn a simple batching formula to reduce overwhelm, and stay consistent. We’ll also cover how often to post and when to post so you’re not guessing.
MODULE 6 - THE CONTENT BATCHING FORMULA
more MODULES IN THE WORKS...
In this module, we’ll break down what your analytics are really telling you, from key metrics and KPIs to tracking what’s working (and what’s not). You’ll learn how to make data-driven decisions that help your content perform smarter, not harder.
Ask ChatGPT
MODULE 7 - Understanding your analytics
Learn how to build a strong personal brand that builds a cult community. From finding your voice to showing up with consistency and confidence, this module helps you stand out online while staying true to who you are.
Ask ChatGPT
MODULE 8 - Personal Branding
Explore how to use AI tools to save time, spark ideas, and stay ahead of the curve. This module shows you how to make AI your creative assistant, not your replacement, and use it to elevate your content and strategy.
Ask ChatGPT
MODULE 9 - USING AI IN MARKETING
In this lesson, you'll learn how to create a premium but personal look on social media, one that feels aligned, elevated, and true to your brand. We’ll cover everything from colours and fonts to image style and layout, so your content not only looks beautiful but connects deeply too.
Ask ChatGPT
MODULE 10 - CREATING AN "AESTHETIC"
This lesson breaks down how to use SEO on social, from optimising your bios, captions, and hashtags to boosting discoverability through keywords and search-friendly content. No fluff, just simple ways to help your ideal audience actually find you.
Ask ChatGPT
Ask ChatGPT
MODULE 11 - UNDERSTANDING SEO
Master the Canva basics to create polished, professional content for your brand. From layout tips to brand consistency, this module shows you how to use the bascis Canva tools to elevate your social media visuals, quickly and confidently.
Ask ChatGPT
MODULE 12 - CANVA HACKS 101
In this lesson, you’ll learn the platform-specific best practices that actually matter, from content formats and posting behaviour to common mistakes that limit reach and growth. We’ll cover what to prioritise, what to avoid, and how to adapt without chasing trends.
Ask ChatGPT
MODULE 13 - Platform dos & dont’s
In this lesson, you’ll learn how to build a genuine community on social media - not just an audience. We’ll cover how to encourage conversation, create content that invites engagement, and build trust and connection so your followers feel invested, loyal, and excited to interact with your brand.
Ask ChatGPT
MODULE 14 - How to build a community
In this lesson, you’ll learn how to create a strategic content plan that supports your business goals, not just your reach. I’ll walk you through how to balance value, authority, and promotion, map content to your offers, and create posts that guide your audience from interest to action.
Ask ChatGPT
MODULE 15 - Content plan that converts
In this lesson, you’ll learn how to spot trends early and use them intentionally -without losing your brand identity. We’ll break down where to find trends, how to decide which ones are worth using, and how to adapt them in a way that feels aligned, strategic, and sustainable.
Ask ChatGPT
MODULE 16 - How to spot trends
