I created this PlayBook to help business owners like you learn how to market authentically. With 9 years in marketing, my main focus has always been to stand out online through aesthetics, strategy, and being YOU . This space is all about real strategies, clear lessons, and making content feel easier so you can ditch feeling overwhelmed.
Take a look inside The Social PlayBook...
Welcome to The Social PlayBook!
Paige's playbook
In this lesson, you’ll explore the role of social media in 2025, what drives content performance, and how to navigate constantly evolving algorithms. You’ll also learn to align your content strategy to each funnel stage with purpose and clarity.
Module 1: Introduction to Social Media in 2025
In this lesson, you’ll get a clear overview of Instagram, TikTok, Pinterest, LinkedIn, Threads and more. Learn how to choose the best platforms for your goals, understand unique user behaviours, and build a tailored strategy that sets you up for success.
Module 2: Platform Strategy 101
In this lesson, you’ll discover how to define your core content pillars, create focused content buckets, learn how to find ideas, and build a sustainable monthly plan that keeps your social media consistent and purposeful.
MODULE 3: Content Pillars & Planning
Coming very soon...
This lesson guides you through creating high-impact short-form videos, with filming and editing tips and an easy walkthrough of CapCut or InShot to help your Reels and videos stand out.
MODULE 4: Reels & Video Strategy
Coming very soon..
more MODULES IN THE WORKS...
Master the art of impactful copy with this module, covering scroll-stopping yet authentic or relatable hooks, storytelling techniques to build trust, and writing strategies that drive conversions with effective calls to action.
module 5: Copywriting & Storytelling
Unlock the secret to streamlined content creation with this module, teaching you smart batching techniques that help you focus and finish faster. Discover how to plan and group your work efficiently so you can maintain creativity without burnout.
MODULE 6 - Batching & Scheduling
In this module, we’ll break down what your analytics are really telling you, from key metrics and KPIs to tracking what’s working (and what’s not). You’ll learn how to make data-driven decisions that help your content perform smarter, not harder.
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MODULE 7 - Understanding your analytics
Learn how to build a strong personal brand that builds a cult community. From finding your voice to showing up with consistency and confidence, this module helps you stand out online while staying true to who you are.
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MODULE 8 - Personal Branding
Explore how to use AI tools to save time, spark ideas, and stay ahead of the curve. This module shows you how to make AI your creative assistant, not your replacement, and use it to elevate your content and strategy.
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MODULE 9 - USING AI IN MARKETING
In this lesson, you'll learn how to create a premium but personal look on social media, one that feels aligned, elevated, and true to your brand. We’ll cover everything from colours and fonts to image style and layout, so your content not only looks beautiful but connects deeply too.
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MODULE 10 - CREATING AN "AESTHETIC"
This lesson breaks down how to use SEO on social, from optimising your bios, captions, and hashtags to boosting discoverability through keywords and search-friendly content. No fluff, just simple ways to help your ideal audience actually find you.
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MODULE 11 - UNDERSTANDING SEO
Master the Canva basics to create polished, professional content for your brand. From layout tips to brand consistency, this module shows you how to use the bascis Canva tools to elevate your social media visuals, quickly and confidently.
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MODULE 12 - CANVA HACKS 101
