Not every platform is made for every business, and that’s okay. In this lesson, we’ll break down the strengths, vibes, and user behaviours of Instagram, TikTok, Pinterest, LinkedIn, and Threads, so you can stop posting everywhere and start showing up with purpose.
You’ll learn how to align each platform with your goals, what kind of content performs best, and who you’re actually talking to on each channel. From fast-paced trends on TikTok to evergreen searchability on Pinterest, this session will help you build a clear, focused platform strategy that works for you, not against you.
Social Media Strategy Template
Module 2 PDF Guide
Downloads
Module 2: Platform Strategy 101
Take 10–15 minutes to answer these prompts in your notes or a journal:
- What topics naturally come up in your business again and again? (These are content ideas!)
- What do you want to be known for?
- What type of content does your audience need, and what type do they enjoy/engage with right now?
YOUR PLAYBOOK PRACTICE
