Module 1: Introduction to Social Media in 2025

the social media playbook

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paige's playbook

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In this lesson, we’re diving into the social media landscape of 2025. What’s changed, what’s working, and how to make it work for you. You’ll gain a clear understanding of how social media fits into your overall business strategy, what actually drives performance beyond the algorithm, and how to show up with intention rather than overwhelm. We’ll also walk through the stages of your marketing funnel and how to align your content to each one, so you can attract, nurture, and convert your audience with more ease. Whether you're a social media manager, business owner, or content creator, this is the foundation for building a strategy that’s aligned, effective, and built to last.

Account Audit Checklist

Module 1 PDF Guide

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Module 1: Introduction to Social Media in 2025

Take 10–15 minutes to answer these prompts in your notes or a journal:

  1. Which platform(s) do I default to?
  2. Am I creating content because it works… or because I feel like I have to?
  3. If I had to pick one platform to focus on for the next 3 months, which would it be, and why?

YOUR PLAYBOOK PRACTICE

The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.