MODULE 7 - Understanding your analytics

the social media playbook

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paige's playbook

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This lesson breaks down how to read your analytics with clarity and confidence, without getting overwhelmed by numbers. You’ll learn which metrics actually matter depending on your goal (awareness, engagement, traffic, or authority), how to identify meaningful trends instead of chasing spikes, and what to adjust when performance shifts.

Rather than tracking everything, this module teaches you how to focus on the right data, interpret what it’s really telling you, and make intentional, strategic decisions that support long-term growth.

Module 7 PDF

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MODULE 7 - Understanding your analytics

Insight Report Template

Take 10–15 minutes to answer these prompts in your notes or a journal:

1. Choose your goal
What is your main goal right now? 

2. Pick your key metric
Which one number matters most?

3. Check the last 30 days
Is it up, flat, or down?

4. Identify the issue
Reach / Engagement / Followers

5. Choose one change
What will you adjust this month?

YOUR PLAYBOOK PRACTICE

The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.