Inside this module, you’ll learn the core skills that make your content actually connect: hooks, storytelling, and copywriting. First, you’ll break down the different types of hooks - from curiosity and identity hooks to bold statements and pattern interrupts, and understand exactly why they stop the scroll. Then you’ll dive into the 6-Step Storytelling Formula, where you’ll learn how to turn real moments into value-rich narratives that build trust and make your brand unforgettable. Finally, you’ll put everything together using universal copywriting frameworks that help you communicate with clarity, emotion, and intention. These are the tools that turn viewers into followers, and followers into clients.
Module 5 PDF
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Module 5: Copywriting, Storytelling & Hooks
STEP 1: Pick 1 topic
Something you want to talk about today.
(Example: “Client boundaries” / “Branding mistakes” / “How to grow as an XYZ”)
STEP 2: Write 5 hooks using 5 styles
1. Curiosity: “The mistake no one talks about…”
2. Identity: “For brand designers who feel stuck…”
3. Pain-point: “Struggling with client approvals?”
4. Benefit: “This fix will make your workflow faster…”
5. Story: “Last year, I almost quit because of this…”
STEP 3: Choose your strongest hook
Ask:
- Which one makes ME stop scrolling?
- Which one fits my brand tone (soft or bold)?
Use that hook for your next piece of content.
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