This bonus lesson walks you through how to build a clear, data-led social media strategy from the ground up. You’ll learn how to set 90-day goals with measurable targets, translate client conversations into actionable objectives, and align your content with what actually moves a business forward - awareness, trust, or conversion.
Inside, we break down how to build detailed customer personas, analyse competitors strategically (not emotionally), and identify your positioning gap so you can differentiate with confidence. Finally, you’ll learn how to turn your goals, persona insights, and competitor research into intentional content pillars that support real growth.
Goals decide why.
Persona decides what.
Competitor analysis decides how.
This is strategy without fluff: structured, practical, and built for long-term positioning.
Power Play PDF Guide
Downloads
Power play building a strategy
Strategy Template
