content creation 101

social playbook

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hazel cathrin

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In this practical and down-to-earth session, Hazel breaks down the full content creation process, from idea to upload. You’ll learn how to build content pillars that make sense for your brand, generate fresh ideas without overwhelm, batch create like a pro, and stay organised along the way. She also shares her go-to editing tips so you can polish your content while keeping it simple.

This lesson is perfect for anyone who wants to feel less “on the back foot” with content and more in control of showing up consistently and confidently.

Content Checklist

Lesson PDF Guide

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Content Creation 101 with hazel cathrin

Choose 3–4 core content pillars for your brand:

- Block out 1 hour this week to batch-create using her planning method
- Use her tips to organise your upcoming posts in a way that feels clear and doable
- Try editing one piece of content using a new approach or tool she mentioned

Start small, keep it simple, and build your confidence one post at a time, progress over perfection.


content creation - Take Action

The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.