Before the visuals, before the content, and before the strategy - there’s your brand foundation. In this lesson, we’re diving into the essential building blocks that shape how your brand looks, sounds, and connects.
You’ll learn how to clearly define your purpose, values, mission, and vision, so everything you create aligns with what you stand for. We’ll explore your audience personas, uncover how to position yourself in a crowded market, and shape a personality and voice that people genuinely connect with and remember.
Brand Strategy Template
Module 2 PDF Guide
Downloads
MODULE 2: Brand Foundations
Take 10–15 minutes to answer these prompts in your notes or a journal:
- Why did you start this brand or business?
- What kind of person do you really want to connect with?
- What do you want to be remembered for?
- How should your brand feel: bold, calm, fun, premium?
YOUR PLAYBOOK PRACTICE
