MODULE 1: what is a brand? 

the branding playbook

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paige's playbook

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In this foundational lesson, we’ll break down what a brand really is - beyond just logos and colour palettes. You’ll uncover the key differences between branding and marketing, and why both matter in building a sustainable business. We’ll also explore the difference between personal branding and business branding, so you can decide which approach is right for your goals.

Most importantly, this lesson dives into how great brands create emotional connections that lead to loyalty, trust, and growth. Whether you’re a content creator, service provider, or small business owner, you’ll learn how to shape a brand that doesn’t just look good, it feels right for you and resonates with the people you want to serve.

Mood Board Template

Module 1 PDF Guide

Downloads

MODULE 1: what is a brand? 

Take 10–15 minutes to answer these prompts in your notes or a journal:

  1. What feeling do I want people to associate with my brand? (write down 3-5 words)
  2. Am I building a personal, business, or hybrid brand - and why?
  3. Are my visuals, tone of voice, and messaging consistent across my website, socials, and client touch-points?

YOUR PLAYBOOK PRACTICE

The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.