module 7: How and where to find clients

the business playbook

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paige's playbook

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Finding clients doesn’t happen by chance, it comes from clarity, positioning, and consistent visibility.

In this lesson, we break down exactly how and where to find your first clients as a creative. From niching down and building a portfolio that attracts the right people, to using platforms like Instagram, Facebook groups, LinkedIn, and freelance sites strategically. You’ll also learn how to approach outreach in a way that feels natural, not pushy, and how small daily actions can build momentum and trust with potential clients.

By the end of this module, you’ll have a clear plan for finding, connecting with, and converting aligned clients - even if you’re just getting started.

Portfolio Template

Downloads

module 7: How and where to find clients

Lead Tracker Template

Take 10–15 minutes to action this

1. Choose Your Niche
 Write down the 1–2 industries you’re focusing on.

2. Follow 30 ideal clients from your Niche
 Search Instagram and add aligned businesses to your lead tracker.

3. Create One Niche Post
 Publish one piece of content speaking directly to that industry.

YOUR PLAYBOOK PRACTICE

The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.