MODULE 2: Onboarding & Offboarding Clients

the business playbook

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paige's playbook

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In this lesson, we walk through the full client journey, from first contact to final handoff, and show you how to make every step feel seamless, intentional, and professional. You’ll learn why building systems isn’t just about saving time, but about creating a high-end experience that clients remember (and rave about).

We’ll break down the onboarding flow in a way that feels simple but powerful - including how to run a standout discovery call, what to include in your proposals, contracts, and invoices, and how to use welcome packs or client portals to instantly build trust.

Welcome Pack Template

Proposal Template

Module 2 PDF Guide

Downloads

MODULE 2: Onboarding & Offboarding Clients

Notion Designer Portal

Take 10–15 minutes to answer these prompts in your notes or a journal:

  1. Identify 3 moments in your client journey where clear communication is essential (e.g. proposal, feedback, final delivery)
  2. For each moment, jot down what you want to communicate, how you'll say it, and where it will live (e.g. in your welcome guide, during a call, via Slack)
  3. Bonus: Write one sentence that sets a clear expectation, like “Feedback is due within 3 days to keep the project on track.”

YOUR PLAYBOOK PRACTICE

The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.