In this module, we will break down how to structure your services in a way that feels clear, premium, and aligned with the business you want to build. Whether you're just starting out or refining what you already offer, you'll learn how to price with confidence, simplify your packages, and create a client journey that actually makes sense, for them and for you!
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Module 1: Structuring Your Services & Offers
Take 10–15 minutes to answer these prompts in your notes or a journal:
- List out your core offers: what are the services or packages you’re currently providing? Which feel aligned, and which feel outdated or unclear?
- Look at your package/s and break it down: What’s included? Why does this package exist? What kind of client is it best suited for? Is the value clear just from reading the offer?
- Write a 2–3 sentence version of how you’d explain your services to a potential client who just landed in your DMs. This will help you communicate with ease and confidence.
- Look at your pricing. Are your prices based on time, value, outcome, or a bit of everything? Write out your current rates and reflect on whether they reflect the quality, experience, and transformation you offer.
YOUR PLAYBOOK PRACTICE
