Your personal brand isn’t about being an influencer - it’s about being remembered.
In this lesson, we break down how to build a strong, recognisable personal brand as a creative, from finding your voice and showing up with confidence, to creating content that actually connects (not just performs). You’ll learn how to balance personality with positioning, turn your everyday life into content, and build a brand people feel drawn to, not just follow.
By the end, you’ll have a clear approach to showing up online in a way that feels natural, consistent, and aligned with the business you’re building.
Module 8 PDF
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MODULE 8 - Personal Branding
Personal Pillar Template
Take 10–15 minutes to answer these:
1. Choose your goal
• What do you want your personal brand to help you achieve right now?
2. Identify your audience
• Who do you want your content to speak to?
3. Define your expertise
• What do you want to be known for?
4. Pick your personal pillars
• What 1–2 interests or parts of your life could you share alongside your work?
Examples: reading, fitness, skincare, fashion, travel, coffee.
5. Create one simple series
• What repeatable content idea could you start sharing?
Example: book reviews, gym check-ins, weekly tips, behind-the-scenes of work.
1. Choose your goal
• What do you want your personal brand to help you achieve right now?
2. Identify your audience
• Who do you want your content to speak to?
3. Define your expertise
• What do you want to be known for?
4. Pick your personal pillars
• What 1–2 interests or parts of your life could you share alongside your work?
Examples: reading, fitness, skincare, fashion, travel, coffee.
5. Create one simple series
• What repeatable content idea could you start sharing?
Example: book reviews, gym check-ins, weekly tips, behind-the-scenes of work.
YOUR PLAYBOOK PRACTICE
