In Module 9 of The PlayBook, we’re breaking down the exact content strategy shifts happening in 2026 -and how to create content that actually builds trust, authority, and clients.
Inside this lesson, you’ll learn the difference between beginner vs established content, what content actually sells, how to create valuable and personal branded content, posting frequency recommendations, and why strategy now matters more than aesthetics alone.
We also cover what’s currently working across Instagram and personal brands right now, plus practical content examples and action tasks to help you apply everything immediately.
Module 9 PDF
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module 9: Your content strategy
Content Calendar Template
Take 10–15 minutes to action this
1. Define your difference
Write down:
What do you believe most people are doing wrong?
What do you do differently?
2. Pull from your experience
List:
2 things you’ve stopped doing
2 things you’ve changed your mind on
3. Turn it into content
Use:
“Why I stopped [X] and what I do instead”
“I used to [X], now I [Y] (this changed everything)”
Goal:
Create 2–3 personal posts that show how you think.
1. Define your difference
Write down:
What do you believe most people are doing wrong?
What do you do differently?
2. Pull from your experience
List:
2 things you’ve stopped doing
2 things you’ve changed your mind on
3. Turn it into content
Use:
“Why I stopped [X] and what I do instead”
“I used to [X], now I [Y] (this changed everything)”
Goal:
Create 2–3 personal posts that show how you think.
YOUR PLAYBOOK PRACTICE
