The Power of Typography in Branding

branding playbook

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blanc salváge

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Fonts do more than look pretty - they set the tone for your entire brand. In this lesson, @blancsalvage breaks down how to choose and pair fonts with confidence so your brand feels elevated, cohesive, and totally “you.”

You’ll learn what makes a font combination work (and what to avoid), how to use type hierarchy to create flow, and how to stay consistent across every touchpoint - from your website and packaging to social media.

Lesson PDF Guide

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The Power of Typography in Branding

Now that you know how to confidently choose and pair fonts, it’s time to put it into practice:

  1. Review your current brand fonts — do they reflect your vibe, or could they use a refresh?
  2. Try 2–3 new pairings using Canva or Adobe Fonts — test how they look in headlines, body text, and captions.
  3. Create a mini font guide with your chosen heading, subheading, and body fonts so you can stay consistent everywhere you show up.

Bonus: Drop your new pairings or mockups inside the community corner - we’d love to see what you create!

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The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.