This lesson is all about making your content work harder for you. Alannah shows you how to take everyday visuals and turn them into branded assets people actually want to save. Think consistent, scroll-stopping posts that feel like you, build trust with your audience, and leave a lasting impression without overthinking it.
Your guest expert for this one is Alannah, founder of @alficreative, a design studio known for creating beautiful brands and elevated social media design. She’s worked with hundreds of founders around the world, blending strategy with style to make branding stick (and look seriously good while doing it)!
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Turn Your Visuals Into Brand Assets People Save
Now it’s your turn to put this into practice:
- Pick 3–5 core visual elements (like fonts, colours, or graphics) you want to show up consistently in your content.
- Create or repurpose one piece of content using those elements, make it feel like something your audience would want to save for later.
- Post it and pay attention: Does it feel recognisable as your brand? Would you save it if you saw it?
- Bonus: Start building a little folder of branded templates you can reuse to keep the vibe consistent.
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